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Jeep, ATV, UTV, dirt bike, overlander - each has distinct characteristics.
Good: "Polaris RZR side-by-side" vs Bad: "Off-road vehicle"
Mud, rocks, sand, snow - terrain type is key to off-road images.
Good: "Jeep on rocky trail" vs Bad: "Jeep outdoors"
Lift kits, tires, bumpers - mods are central to off-road culture.
Good: "Lifted 4x4 with 37s" vs Bad: "Big truck"
Climbing, splashing, jumping, stuck - what is the vehicle doing?
Good: "ATV mid-jump over dune" vs Bad: "ATV in desert"
Moab, Rubicon, Glamis - famous trails add significant context.
Good: "Bronco on Hell's Revenge" vs Bad: "Bronco on rocks"
Specify vehicle make, model, and off-road type.
❌ Bad
4x4 in mud
✅ Good
Toyota 4Runner with snorkel fording muddy creek
Describe the specific type of off-road terrain.
❌ Bad
Jeep off-road
✅ Good
Jeep Wrangler on Moab slickrock with exposure dropoff
Off-road enthusiasts care about builds and mods.
❌ Bad
Lifted truck
✅ Good
RAM Power Wagon with 6-inch lift and 40-inch Nitto tires
The activity makes off-road images exciting.
❌ Bad
ATV on trail
✅ Good
ATV rider roosting through deep sand berm
ATVs are single-rider four-wheelers, UTVs/side-by-sides seat 2-6 people with a steering wheel, Jeeps and 4x4s are modified street vehicles, and dirt bikes are two-wheeled motorcycles. Be specific about the category.
Yes, off-road culture is build-focused. Mention lift height, tire size, and key mods: '4-inch lifted Jeep on 37-inch mud tires with steel bumper and winch.' These details matter to the audience.
Use specific terms: 'slickrock' (smooth rock), 'wash' (dry riverbed), 'whoops' (bumpy terrain), 'singletrack' (narrow trail), 'mud bog' (deep mud area). Include famous trail names when applicable.
Describe the specific action: 'launching off jump,' 'articulating over rock shelf,' 'roosting through sand,' 'fording river crossing,' or 'winching out of mud hole.' Action verbs bring off-road images to life.
Famous trails add significant context: Rubicon Trail, Moab (Hells Revenge, Poison Spider), Glamis Dunes, Hatfield McCoy. If unknown, describe the terrain type: 'technical rock crawling trail' or 'high-speed desert course.'
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